Being the bargain shopper that I am, I emailed the owners of Groupon (Groupon is a deal-of-the-day website that is localized to major markets in the United States) to see if I could get them to promote my business and offer a "one day special" for me.
I had no idea if I could get a Groupon deal, but why not try, right? I photograph mostly weddings and thought getting a 'Groupon' deal would be a good way to get experience taking portraits.
On July 21 at 6am, all subscribers to the daily deals on Groupon were emailed about my special one day offer of 90% off a one hour photo session.
When 1,200 people had purchased the Groupon, the owners called me and asked if I wanted to place a cap on the number. I laughed to myself and told them 2,000, as the day before I was just hoping for 500.
A few hours after our conversation, at 3:00pm on July 21st and the 2,000th person bought the Groupon package for a 1 hour photo session. SOLD OUT!
2,000!
And almost instantaneously the little bold number in parentheses next to the word "Inbox" said 700, my phone was ringing off the hook, and I didn't quite no where to begin. First, breath, I thought. I remembered my dad's advice: How do you eat an entire elephant? One bite at a time.
Over the past two weeks, I have barely slept, eaten terribly, and sometimes cringe when I look at the numbers in my inbox going up, but I am loving all the incredible (and beautiful) people and families I have met during this process. What a blessing to have such great publicity and many people who entrust me to make them look good on camera:)
Beautiful photos! More posts, please! :)
ReplyDeleteOMG!!!! That is absolutely AMAZING! you go girl!
ReplyDeleteoh WOW!!! That's awesome!! congrats Sarah. You're business is gettin' huge, girl!
ReplyDeleteI was wondering how it got capped t 2000. Thank you for telling us your story. I look forward to our pics in September. Hang on there and BREATH.
ReplyDeleteWHAT?!! What an incredible way to grow your portfolio, business, and meet some wonderful people! Just remember not to lose yourself in the process.
ReplyDeleteLots of love and prayers your way!
I wish all the best to you Sarah. Your pictures are beautiful. I purchased a groupon deal and look forward to our session in the months to come.
ReplyDeleteAre you making any money on your deal? Would you do it again?
ReplyDelete