SARAH ESTHER| PHOTOGRAPHY

Tuesday, August 3, 2010

Groupons Groupons Groupons! Atlanta Wedding and Portrait Photographer


Being the bargain shopper that I am, I emailed the owners of Groupon (Groupon is a deal-of-the-day website that is localized to major markets in the United States) to see if I could get them to promote my business and offer a "one day special" for me. 

I had no idea if I could get a Groupon deal, but why not try, right? I photograph mostly weddings and thought getting a 'Groupon' deal would be a good way to get experience taking portraits. 

On July 21 at 6am, all subscribers to the daily deals on Groupon were emailed about my special one day offer of 90% off a one hour photo session. 

When 1,200 people had purchased the Groupon, the owners called me and asked if I wanted to place a cap on the number.  I laughed to myself and told them 2,000, as the day before I was just hoping for 500.

A few hours after our conversation, at 3:00pm on July 21st and the 2,000th person bought the Groupon package for a 1 hour photo session. SOLD OUT! 

2,000! 

And almost instantaneously the little bold number in parentheses next to the word "Inbox" said 700, my phone was ringing off the hook, and I didn't quite no where to begin. First, breath, I thought. I remembered my dad's advice: How do you eat an entire elephant?  One bite at a time.

Over the past two weeks, I have barely slept, eaten terribly, and sometimes cringe when I look at the numbers in my inbox going up, but I am loving all the incredible (and beautiful) people and families I have met during this process. What a blessing to have such great publicity and many people who entrust me to make them look good on camera:) 

17 shoots down, 1,983 to go! One bite at a time:)

7 comments:

  1. Beautiful photos! More posts, please! :)

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  2. OMG!!!! That is absolutely AMAZING! you go girl!

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  3. oh WOW!!! That's awesome!! congrats Sarah. You're business is gettin' huge, girl!

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  4. I was wondering how it got capped t 2000. Thank you for telling us your story. I look forward to our pics in September. Hang on there and BREATH.

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  5. WHAT?!! What an incredible way to grow your portfolio, business, and meet some wonderful people! Just remember not to lose yourself in the process.
    Lots of love and prayers your way!

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  6. I wish all the best to you Sarah. Your pictures are beautiful. I purchased a groupon deal and look forward to our session in the months to come.

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  7. Are you making any money on your deal? Would you do it again?

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::about:me::

My photo
Hello! I'm Sarah Esther and I am a portrait and wedding photographer in Atlanta, GA. I absolutely love being able to witness moments worthy of capturing. Photography allows me to capture truly beautiful moments, and for me is a form of worship. Capturing pictures of those things that God has created invites me to love him more. For More of my work, please view my website: www.sarahesther.com

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